M Hagras on LinkedIn: Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer (2024)

📢 Learn to maximize GA4 for digital marketing success! Make a plan, leverage event parameters, explore hidden insights, and use Looker Studio for unparalleled analysis. Don't miss out! 💼🚀 #GA4 #DigitalMarketing #DataAnalysis

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A Marketers Practical Guide to GA4 - NEW masterclass announcement! ✨CIM | The Chartered Institute of Marketing is back with a powerful masterclass designed to transform you into a GA4 guru, giving you the tools and techniques you need to make the most of the platform and best optimise your insights. Led by Ann Stanley (aka Simmonds), Founder and CEO of Anicca Digital, sharing her knowledge and tips on the platform following on from her fantastic session at our Digital Marketing Conference last year:- Unleash the full potential of GA4and get a demo of the platform- Learn practical insights such as tracking events and conversions and custom reporting- Ask your burning questionsto an expert, getpersonalised guidance and network with other marketers! A buffet lunch & refreshments are included too! 🕐 Tuesday 12 March 2024 from 9.30am📍 Wyboston Lakes ResortLimited spots available ❗ Secure your place before they're gone: bit.ly/42kud1uP.S. Please help share this with your marketing network – knowledge is power after all!#GA4Masterclass #googleanalytics4 #ga4 #marketing #digitalmarketing #marketer #MarketingInsights #CIMGA4 #Networking

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🤨 Ever feel like digital marketers are speaking an entirely different language? 🤨Confession time: when the latest updates to GA4 got tongues wagging at Earnest, I was left feeling *more than a little* confused about WTF everyone was going on about.So I turned to the wonderfully wise Ben Savva, who threw me a life preserver by cutting through the jargon, explaining the changes in more accessible terms and patiently answering my many, many questions.If you want to know your 'key events' from your 'conversions', you can read our conversation via The Drum here:https://lnkd.in/eQNFcNYF

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📊 Inbound Marketing Operations Tip of the Day: KPIs & GA4's Debut 📊💡Knock knock! Who's there? July 1st! July 1st, who? July 1st, when UA goes on vacation and GA4 steps up to the analytics plate!July 1st might be a date marked in red on your calendar (or it should be), but let me tell you, folks, this isn't the day to sit back with your morning coffee and suddenly say, "Hmm, maybe I should think about my KPIs now."That's like showing up for a marathon without any training and hoping to win the gold. It's like baking a cake and forgetting the flour (cake soup, anyone?). It's like...well, you get the point.If you’re planning to identify your KPIs on July 1st, that's like realizing you forgot to pack your parachute after you've already jumped out of the plane! Yes, you'll get somewhere, but it won't be a pretty landing.Our KPIs are the North Star of our marketing efforts, guiding our strategies, and informing our decisions. As Google Analytics 4 comes to town, it's essential to already have your KPIs in order and your measurement plan mapped out. So, don't be that guy, fumbling around on July 1st while GA4 is already swinging into action. Get ahead, define your KPIs, and embrace GA4 with open arms and clear strategies. But hey, if you are that guy, at least you'll provide some entertainment for the rest of us! 🎉👩💻#InboundMarketing #MarketingOperations #GoogleAnalytics4 #GA4 #KPIs #HumorInMarketing #googleanalytics #analytics #marketing 📊💡

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Gonna step on some toes today.So many people are complaining about GA4 right now.Yeah, it’s a lot different than UA.But let’s put this in perspective.GA4 is free. FREE. It's a great addition for quick, easy, routine reporting internally or for source/attribution/event-level tracking.But . . . it’s free, y’all.It’s like complaining about the reliable, tasty, free coffee at church tasting a bit different than last Sunday’s free coffee.Am I upset about some of the changes?Sure.But, here’s how I’m handling it:📈 I have used Google Analytics (both UA and GA4) less and less in the last two years, because marketing (collectively) has been moving to revenue-based metrics and KPIs. I find better data for that elsewhere.📈 I spend more time reporting out of CRMs than I do website traffic and event-based platforms (like GA4), so maybe this is an opportunity to start reporting elsewhere and gathering different data.📈 Since GA4 is free - I'd encourage most organizations to figure out what gaps they need to fill and supplement it with a paid analytics or attribution software to complement what your CRM or other systems will integrate with📈 Personally, I just feel like there's a lot of fuss over GA4, but it's free. Ha. You’re welcome, Google Analytics. Havin’ our backs like free (refreshing) church coffee since ‘05.#marketing #googleanalytics4 #googleanalytics #analytics

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You haven't migrated to GA4 yet?Why? With only 40 days left until universal analytics sunsets, get GA4 up and running to make a smooth transition on July 1st. Don't miss out on valuable data and insights. Check out our FREE complete guide to help you create, connect and utilise your GA4 property 👇https://lnkd.in/eKn9af8A#GA4 #datainsights #migratetoGA4

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At our recent GA4ward MK4 event, where I also had the pleasure of speaking, Wasim Ullah delivered a talk on building a marketing strategy with GA4.🎬 Don't Miss Out! 🎬Good news—if you couldn't catch us live, Wasim's talk, "Build Your Marketing Strategy with Google Analytics 4," is now available for streaming on our YouTube channel!Wasim expertly guides you through:💡 Selecting the right analytics and marketing tech stack💡 Mastering integration techniques💡 Pinpointing impactful customer interactions💡 Converting data into actionable insights 🎁 Extra Goodies! 🎁We've included the slides in the video description for those who love the details.👀 Watch Now: https://lnkd.in/eBD-SqAJ 🗨️ Let's Keep the Conversation Going 🗨️I'd love to hear your thoughts if this talk resonates with you. Like, comment, and share to keep the knowledge flowing!#ga4 #googleanalytics4 #googleanalytics #webanalytics #digitalanalytics #digitalmarketing

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"🔍 Want to stay ahead in the digital race? 🏁 Google GA4 is your secret weapon! 💥 Optimize your marketing strategies, track conversions, and skyrocket your success. 🚀 Start your GA4 journey now! #GoogleGA4 #DigitalMarketing #SuccessUnleashed"

📊 Inbound Marketing Operations Tip of the Day: KPIs & GA4's Debut 📊💡Knock knock! Who's there? July 1st! July 1st, who? July 1st, when UA goes on vacation and GA4 steps up to the analytics plate!July 1st might be a date marked in red on your calendar (or it should be), but let me tell you, folks, this isn't the day to sit back with your morning coffee and suddenly say, "Hmm, maybe I should think about my KPIs now."That's like showing up for a marathon without any training and hoping to win the gold. It's like baking a cake and forgetting the flour (cake soup, anyone?). It's like...well, you get the point.If you’re planning to identify your KPIs on July 1st, that's like realizing you forgot to pack your parachute after you've already jumped out of the plane! Yes, you'll get somewhere, but it won't be a pretty landing.Our KPIs are the North Star of our marketing efforts, guiding our strategies, and informing our decisions. As Google Analytics 4 comes to town, it's essential to already have your KPIs in order and your measurement plan mapped out. So, don't be that person, fumbling around on July 1st while GA4 is already swinging into action. Get ahead, define your KPIs, and embrace GA4 with open arms and clear strategies. But hey, if you are that person, at least you'll provide some entertainment for the rest of us! 🎉👩💻#InboundMarketing #MarketingOperations #GoogleAnalytics4 #GA4 #KPIs #HumorInMarketing #googleanalytics #analytics #marketing 📊💡

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Unlocking Business Success with GA4 📈1️⃣Insider Insights:GA4 is like your business's BFF, understanding your customers' moves better than a dance partner! It goes beyond the usual stats, offering a super clear picture of how users engage. Imagine knowing your customers' journey so well that you can give them what they want before they ask!2️⃣Everywhere You Go:Say goodbye to the guessing game! GA4's cross-platform tracking is like having eyes everywhere. It seamlessly tracks your users on different devices and platforms, creating a colorful map of all their touchpoints. Now, you can plan your marketing moves like a chess grandmaster, making each move count!3️⃣Future-Telling Metrics:Time to put on your marketing fortune teller hat! GA4's AI-driven predictive metrics predict user behavior like magic. It's like having a crystal ball for your business strategy. Stay ahead of trends, adjust your sails, and ride the wave of success with GA4's predictive power!4️⃣Tailored Interactions:Think of GA4 as your business's stylist! With event-driven data collection, you can customize and track what matters most to you. It's like a tailor-made suit for your marketing strategy, ensuring every interaction is spot on. Who knew decision-making could be this stylish?5️⃣Privacy First:In a world of digital secrets, GA4 is your trustworthy vault. It takes privacy seriously, aligning with the latest rules and keeping your customer's trust intact. Build a relationship with your audience without compromising on insights. It's like having your cake and eating it too!Ready to unleash the power of GA4? 🚀 Comment "Insight" below, and I'll share a quick guide to boost your business's decision-making game! 🌟 #GA4Magic #BusinessSuccess #MarketingRevolution

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